ResDiary is a Glasgow-based software company providing software to the hospitality industry. Over a 9-year period the company has grown from 5 to 100 employees and increased annual turnover 20x. In January 2019, the CEO retired from the business and two new CEOs were appointed. This account of practice investigates what organisational changes were required to create a culture of innovation and creativity, and describes how action learning is contributing. Difficulties in the action learning sets are explored namely the inexperience of the Sets and the Facilitators, Facilitator anxiety due to the 'wicked' nature of one of the topics, and the makeup of the Sets. The future is discussed where current facilitators will take a step back and move the Sets towards Self-Managed Action Learning.