The "achievement gap" has long dominated mainstream conversations about race and education. Some scholars warn that the discourse around racial gaps perpetuates stereotypes and promotes the adoption of deficit-based explanations that fail to appreciate the role of structural inequities. I investigate through three randomized experiments. Results indicate that a TV news story about racial achievement gaps (vs. a control or counterstereotypical video) led viewers to express more exaggerated stereotypes of Black Americans as lacking education (Study 1 effect size = 0.30 SD; Study 2 effect size = 0.38 SD) and may have increased viewers' implicit stereotyping of Black students as less competent than White students (Study 1 effect size = 0.22 SD; Study 2 effect size = 0.12 SD, ns). The video did not affect viewers' explicit competence-related racial stereotyping, the explanations they gave for achievement inequalities, or their prioritization of ending achievement inequalities. After 2 weeks, the effect on stereotype exaggeration faded. Future research should probe how we can most productively frame educational inequality by race.