Peer reviewed
Download full textERIC Number: EJ1268994
Record Type: Journal
Publication Date: 2014-Apr
Pages: 9
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2164-2877
EISSN: N/A
The Story as a Cultural Transmitter: Applications for Business Education
Blaszczynski, Carol
International Journal for Business Education, n154 p38-46 Apr 2014
Stories assist in transmitting cultural wisdom, including wisdom about the business community. The role of stories in various contexts such as education (including international management), management, and marketing, as well as the job search is explained. The article concludes by presenting instructional activities for business education that develop cultural competence through stories.
Descriptors: Story Telling, Business Administration Education, Management Development, Cultural Awareness, International Trade, Teaching Methods, Marketing, Job Search Methods, Role, Educational Benefits
International Society for Business Education. Web site: https://www.ijbe.online/
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
