Teaching enterprise modelling is a complex task, as it requires both teaching modelling syntax as well as how to select and extract information from several sources, such as IT systems, employees, and existing documents. To aid teaching enterprise modelling Apprenticeship Simulation (AS) may be used. AS is a form of case-based learning where the students examine a case by following a virtual expert who gives them information sources with which they should work. A case as presented to the students can be quite complex, consisting of numerous types of diverse sources, including recorded interviews and links to real-world dynamic sources such as web pages. In this paper, we present a set of principles for the design of AS case presentations. The principles are based on our experiences in applying AS in four courses in the area of enterprise modelling.