Bullying in middle school can be understood through the lens of the evolutionary theory. This theory views bullying behaviours as aspects of a drive for power and status, dark facets of charisma and leadership. In this light, we seek to channel these natural instincts into more positive outlets, giving "bullies" -- and all students -- more and broader opportunities to hold power and status within the school that do not come at the expense of others; the Meaningful Roles intervention is part of this solution strategy.