This paper introduces a novel supply chain role-play activity designed to improve ethical awareness and pricing negotiation decisions in business capstone courses. Participants negotiate prices between five levels of an international coffee supply chain: Farmers, Processors, Importers, Roasters, and Retailers/Cafés. Using results from 141 participants, data analysis supports the conclusion that this role-play significantly increases self-reported mastery of supply chain management, business ethics, and negotiations. In this manuscript, we also introduce the concept of bounded ethicality and how it is incorporated into the role-play scenario debrief phase. Self-reported scores reflecting ethical awareness significantly increase after participation in the role-play activity. While statistically significant results are discussed, we also generalize about the advantages of this type of experiential education. Methodology and details of the role-play itself are shared.