ERIC Number: EJ1259330
Record Type: Journal
Publication Date: 2020
Pages: 6
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: N/A
Student Perspectives of Effective Pedagogical Strategies for Teaching Ethics
Sexton, Robin; Garner, Benjamin
Marketing Education Review, v30 n2 p132-137 2020
This study explores students' self-reported perceptions of multiple pedagogical methods for teaching business ethics. Five different pedagogical activities were implemented, and 79 students were surveyed at the end of the course and were asked which activities were perceived as helpful for learning and for stimulating thinking about ethics. The results showed that the guest speaker, group discussion, and case study were rated as most helpful, while the video and role-playing activities were rated as the least helpful. The results help business and marketing educators wanting to engage students and help develop an ethical decision-making framework.
Descriptors: Student Attitudes, Instructional Effectiveness, Ethics, Measurement Techniques, Business Administration Education, Teaching Methods, Discussion (Teaching Technique), Case Method (Teaching Technique), Learner Engagement, Undergraduate Students, Role Playing, Video Technology
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A