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ERIC Number: EJ1259228
Record Type: Journal
Publication Date: 2020
Pages: 10
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0883-2323
EISSN: N/A
Case Study-Based Learning in Customer-Centric Operations Management: Unleashing the Potential of Experiential Learning and Accreditation
Medini, Khaled; Szirbik, Nick; Ezzat, Omar
Journal of Education for Business, v95 n5 p297-306 2020
The increasingly evolving context in manufacturing and service industries calls for more active learning approaches to easily grasp new business strategies, such as customer-centric operations management. The authors report on case-based courses about a specific customer-centric strategy namely mass customization. The courses echo the Kolb model for experiential learning and refer to guidelines about accreditation requirements. An analysis of the achievement of learning outcomes is realized based on student surveys. The authors witness the relevance of case-based learning in particular for customer-centric operations management. Furthermore, they put forth the accreditation as a relevant tool for fostering the implementation of experiential learning practices.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Europe
Grant or Contract Numbers: N/A