Many college students engage in harmful levels of marijuana use, which is associated with negative consequences, including poor academic achievement and failing to reach developmental milestones (Johnston et al., 2016; Schulenberg et al., 2005). The relationship between personal goals and substance use is complex. Understanding the perceived benefits of marijuana use and reduction of marijuana use on goal attainment may be critical for researchers, clinicians, and student affairs professionals who aim to enhance the utility of brief interventions. This study is a natural extension of previous work focused on personal goals. Using a college student sample of frequent marijuana users, the authors examined the association between each goal domain and marijuana use. They then examined the extent of the perceived impact of marijuana use on the attainment of each endorsed goal domain (e.g., the extent to which participants believed marijuana use helped or hindered achieving specific goals) and the perceived impact of reduction of marijuana use on the attainment of a specific goal domain (e.g., the extent to which participants believed reducing marijuana use helped or hindered achieving specific goals).