We leveraged collaboration by a county Extension office, apparel design undergraduate students, and university faculty to develop an innovative educational product to capture the attention of new audiences for invasive plant education programming. Nationwide press highlighted the project--titled Know the Land, Save the Land--generating national interest and sales. We achieved our goal of using innovative educational materials to reach new audiences for Extension education. As well, the project is fiscally self-sustaining and continues to support experiential student learning opportunities for apparel design students through future product releases.