Families play a critical role in their children's career and college decision making. Students' academic and postsecondary choices are often shaped by their own parents/families' experiences and/or information they have about processes, deadlines, and requirements. The focus of this study is a college awareness and outreach program meant to inform parents about college and career readiness, especially for parents of prospective first generation college students--those who are the first in their families to go to college. Parents took part in day-long conferences with educational stakeholders, including high school counselors, community college and university admission counselors, as well as nonprofit organization staff. We identified the impact of the program on all parents, regardless of background or educational level, and the ways in which they benefit from participating in career and college outreach programs.