The American Association of Collegiate Registrars and Admissions Officers' (AACRAO's) Strategic Enrollment Management Endorsement Program, or SEM-EP, is a well-defined, self-paced professional development program and career advancement track for in-service enrollment service professionals. Designed to promote industry competency and readiness, the program helps learners develop expertise in strategic enrollment management through an approved curriculum from leading enrollment professionals that leads to a formal endorsement from AACRAO. Since the inception of SEM-EP, more than 100 learners have begun the program. To date, more than 30 have completed it. In this article, select graduates share how they have applied the knowledge and skill gained from the SEM-EP in their everyday work.