We have been asked to describe One Thing that guides us as educational developers. For me, this is the strategic planning process described in Jim Collins' Good to Great (2001). Collins provides a model that helps leaders navigate through change to build effective and influential centers. This framework has allowed me to develop a successful center despite periods of transition and uncertainty. Much of what I experience in my professional life is good. The challenge is to take it to the next level--to turn good into great. Collins' strategic model provides a roadmap for how this might be accomplished.