This study investigates how co-curricular programming in universities can demonstrate and communicate impact in new ways. The Association of College and Research Libraries report "Academic Library Impact: Improving Practice and Essential Areas to Research" provides a framework to better understand how co-curricular programming facilitates the following: aligning assessment with an institution's mission; enhancing teaching and learning; and communicating contributions. This article describes a model that other libraries may find useful as they plan and communicate their co-curricular programs to support the mission, vision, and strategic plan of their libraries and their institutions.