This research addresses how Latinas(os) frame their own college attainment by relying on the color-blind ideology, an underexplored area. Using interviews with Latina(o) students who attend a primarily White institution in the Midwest, I examined how they reproduce color-blind racism through their reliance on frames such as abstract liberalism, cultural racism, and minimization of racism in rationalizing their college attainment. The analysis revealed that Latina(o) college students' reliance on these frames varied by skin color and gender. In this, I stress the diversity within the Latina(o) population, which the dichotomous paradigm of race often dismisses.