This article reviews problems and challenges of English educational situations in Thailand and it explores, as part of the Educational Reform, the Framework of Reference for English Language Education in Thailand--FRELE-TH (2017) based on the CEFR (Council of Europe, 2001) which was developed as a research study, granted by Thailand Professional Qualification Institute (TPQI), through the collaboration between Chulalongkorn University Language Institute and the Language Institute of Thammasat University. The paper, more significantly discusses the FRELE-TH (2017) as a shared basis for reflection and communication among the different partners and practitioners in English Language Education, including the academics and the professions in Thailand. This involves the paradigm shift from content to competence in curriculum or syllabus planning, course materials development and evaluation (digital learning and digital testing) at different levels. Learners' significant involvement in the process is emphasized.