This article describes the step-by-step process of how data science, marketing and communications, and higher education improved access and success for students. Over the last three years, strategic planning efforts helped develop a data-informed culture on campus. The work described within the playbook required time, energy, and a lot of communication and collaboration. While it is not a stand-alone method for success, it is a process that is working for Lone Star College--Montgomery. The playbook features basic and more complicated examples of the work that was conducted. It is intended to start small and to work up to more sophisticated campaigns. College campuses may not need all of the tools mentioned within this playbook. They are included because they were the tools available to Lone Star College. Additional tools have been requested, and some are not currently being utilized.