The democratic society of the 21st century requires a person to possess advanced communication standards. The article sets tendencies to develop reading culture among teenagers by means of events and projects aimed to support reading. The Yelabuga Institute of Kazan (Volga Region) Federal University hosts the following projects: "The Festival of School Teachers", "Books for Hospitals", "University Parnassus", "Yelabuga Parnassus", "Biblionight", "Living Book", the literature club "The Planet of the Writer", "University for Children", "Intel Summer", the festival of schools of Russia, "I Am a Poet, They Say", "Sunday Quests", "One Book Museums" and others. The issue of reading is also relevant in Pilsen, the Czech Republic. The following projects aim to develop a literate reader: "Bibliotherapy", "Mutual Reading", "Train Reading", "Books Fair", "Reading before Hollywood" and others. A survey among teenagers aimed to determine readers' preferences was conducted both in the Czech Republic and the Republic of Tatarstan. The survey involved 900 respondents. It can be argued that modern schoolchildren tend to read; however, the generation of the late 20th and early 21st centuries fails to read enough. Thus, currently, parents of 11-15-year-olds have little authority with them, while teachers lack time and motivation to follow current works of literature, due to the educational crisis. In such a way, schoolchildren acquire works of literature, which are not high-quality ones, through peers and the Internet. The article outlines some ways to solve the issue.