The purpose of this study was to identify employability skills needed by students to be embedded into sport management curriculum. Focus group, qualitative, methodology was used. Three focus groups with a total of 11 (n=11) participants revealed skills and knowledge employers desired in graduates of sport management programs. Analysis of the data revealed four major categories of skills that employers desired: personal skills, technical skills, job search skills, and foundational knowledge. The skill of the moderator, transcription of the data, and individual focus group participants dominating the discussion were all common limitations to this study based on the focus group methodology used. Educators in business programs can use this methodology to identify transferable skills that can be embedded into their curriculum. Minimal literature exists on the practical application on how to align sport management curriculum and education with industry needs and expectations.