ERIC Number: EJ1234765
Record Type: Journal
Publication Date: 2019
Pages: 7
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2162-3104
EISSN: N/A
Is It a Trump Bump, Spike, or Plateau? India's Changing Interest in Canadian versus U.S. Universities
Yerger, David; Choudhary, Manaswita
Journal of International Students, v9 n4 p1196-1202 2019
This article assesses changing interest from India in Canadian versus U.S. universities since the 2016 U.S. presidential election, as measured by search activity reports from Google Trends. The findings indicate a rise in Indian interest toward Canadian versus U.S. universities was underway before the election. After controlling for this trend effect, there remains widespread evidence of a substantial shift in interest toward Canadian universities with search activity rising 70%--85% for Canadian versus U.S. universities in the postelection period. This shift in interest toward Canadian universities shows no sign of dissipating. Canadian universities are likely to make further enrollment gains of Indian students versus U.S. counterparts in upcoming recruiting classes.
Descriptors: Foreign Countries, Educational Trends, Enrollment Trends, Enrollment Management, Enrollment Influences, College Students, College Choice, Preferences, Study Abroad, Student Recruitment, Elections
Journal of International Students. 4005 Spurgeon Drive #6, Monroe, LA 71203. Tel: 318-600-5743; Fax: 318-342-3131; e-mail: jistudents.submission@gmail.com; Web site: http://jistudents.org
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India; Canada; United States
Grant or Contract Numbers: N/A