ERIC Number: EJ1232571
Record Type: Journal
Publication Date: 2018-Dec
Pages: 17
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0047-2379
EISSN: N/A
Media and Education Effect on Impaired Driving Associated with Alcohol Service
George, Michael D.; Bodiford, Ashley; Humphries, Caroline; Stoneburner, Kristy A.; Holder, Harold D.
Journal of Drug Education, v48 n3-4 p86-102 Dec 2018
This study tested a three-component community prevention intervention with alcohol businesses to reduce alcohol overservice and to reduce drinking and driving crashes using a longitudinal design. The intervention involved a responsible beverage serving practices toolkit, a series of on-site visits from law enforcement, and a supporting media campaign. The effort achieved a reduction in the monthly percentage of drivers arrested for driving under the influence who cited the alcohol-licensed establishments as the place of last drink, and the number of establishments mentioned 2+ times as well as a decline in alcohol-involved crashes in the 12-month postintervention period. Results supported a conclusion that the intensive intervention media can achieve a reduction in the frequency with which drinking drivers utilized bars and restaurants and overall impaired driving-related crashes.
Descriptors: Alcohol Abuse, Prevention, Intervention, Drinking, Motor Vehicles, Traffic Safety, Accident Prevention, Business, Responsibility, Employees, Administrators, Role, Training, News Media, Law Enforcement, Program Effectiveness
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: South Carolina
Grant or Contract Numbers: N/A