Moves towards the marketisation of higher education together with concerns over the challenges of graduate employment have led to an increased prioritisation of students undertaking relevant work experience while they study. Recognising a strong student demand for placements, universities are establishing employability initiatives including those designed to increase the availability of quality paid placements for students. To complement this activity, industry, sectorspecific, regional placement projects such as e-Placement Scotland, take an employer-led approach to maximise opportunities for students across a number of universities. In spite of these initiatives, not every student will successfully obtain a placement, and so ePlacement Scotland aims to 'add value' for students in various other ways. Interventions such as industry tech talks and speed networking sessions have been deployed to develop awareness of the employment landscape and encourage students to start thinking about their self-identification, easing their transition into the workplace. Adopting the lens of identity theory, this study explores student and professional identity in order to recognise the transition from student to graduate, and to consider the role of placement and other value-adding activities in that transition. The study found that, while the incidence of students self-identifying as professionals increases in later years of their courses, placement preparation interventions did not themselves have an observable effect. These findings challenge the project assumption that placement preparation activities can offer students valuable insights that can help them identify with their profession.