Introducing abstract concepts to students from applied fields can be challenging. Electromagnetics is one of those courses where abstract concepts are introduced. This work presents a conceptual model which defines learning objectives in three levels for Engineering Electromagnetics. Each level is aligned with its own assessment and evaluation methods. The advantage is that the three-level learning objectives can be extended as student self-assess and instructor assessment rubrics, and a detailed implementation is presented here. This model gives students more accessibility to the learning objectives and increases the transparency of the learning and grading processes. The main goal of this conceptual model is to make students learn with the end in mind.