To date, whites are three-fifths of the overall U.S. population and are declining in proportion to people of color. Currently, Latinxs are 18% of the total population (U.S. Census Bureau, 2019), and that percentage is projected to increase with the next census count. Correlatively, then, the shift of predominantly white institutions (PWIs) into Hispanic Serving Institutions (HSIs) is connected to the shift of U.S. demographics. As such, an understanding of HSIs requires an understanding of Latinxs. Despite the increasingly large role HSIs play in U.S. higher education, the field of communication and instruction has not addressed HSIs as a unique area of investigation. Shane T. Moreman relates in this essay the history of Latinx identity in the U.S. and recognizes Latinx communication scholars producing scholarship about Latinx issues. Moreman believes that communication and instruction scholars have much to add to the existing research in education, sociology, and political science--areas with decades of a head start in terms of addressing HSIs specifically. Although under-recognized by white-privileging academic institutions, Latinx communication scholars who study Latinx phenomena have been and continue to add to the discipline's research base. Moreman outlines how HSIs, due to their unique institutional make-up and increasing presence, provide an important site for theorizing the possibility of liberatory politics outside of the white-dominated frameworks that have emanated from PWIs. He acknowledges that communication and instruction scholars have a great deal of work ahead to realize the discipline's potential in relation to the uniqueness of the HSI context. Moreman advances the argument that communication and instruction scholars should be on the forefront of recognizing and addressing the communicative challenges that HSI students, particularly Latinx students at HSIs, endure so that ways to best support them can be offered. Moreman expresses his optimism that HSIs can be catalyst environments for the communication discipline to newly language a national discourse on civic belonging and participation that will offer a more hopeful future.