This article refers to the case of the Direct Subsidy Scheme (DSS) in Hong Kong to engage empirically in a debate over school choice. Based on a survey of 910 parents of primary school-leavers on their considerations in making school choices for their children, our analysis shows that DSS schools as an educational option are essentially exclusive to high-income parents, and that DSS schools are opted for as an alternative for the instrumental reason of having higher chances of getting into university rather than such claimed educational reasons as providing students with innovative design of curricula, pedagogies, and assessments.