This article offers a three-part explanation as to why US anthropology has largely avoided engagement with critical race studies. First, almost 85% of US anthropologists are white and thus bring colorblind sensibilities to their profession, given the culture in which they live and/or were raised. Second, this penchant is compounded by their discipline's construction of race as an unscientific, folk category. The proper term to use, anthropologists are taught, is ethnicity, which is deemed discrete from race qua biology. Finally, the consideration of race threatens an understanding of some of white ethnographers' most cherished relationships, the quality and consequences of their work, and, perhaps most importantly, the image of themselves as individuals and/or good people. In the concluding section, we outline concrete, actionable steps forward for anthropology and the risks that the discipline runs if it continues to fail to engage with critical race studies.