Purpose: This study aims to assess how transculturality can potentiate projects developed between UN Principles for Responsible Management Education (PRME) signatories' institutions by emphasizing on the advantages for teams with people from different nationalities. Besides, it addresses a well-discussed topic among the signatory schools of PRME as the initiative strongly encouraged integrated research, attributing it value and applicability. Design/methodology/approach: The analysis focuses on three projects developed in partnership between institutions from Brazil and other countries, considering significant cultural differences, number of countries involved and the interaction between the academia and the companies. The discussion seeks to understand the value of projects and what they mean in terms of partnerships and mobilizations between PRME's signatories schools. Findings: The paper provides empirical insights about the necessity of understanding transculturality as a key factor to the development of multicultural projects, especially with regard to projects aligned with the 2030 Agenda for Sustainable Development, launched by the UN in 2015. Originality/value: The discussion reinforces that a multifaceted vision has the potential to overlap cultural differences to develop projects with a high degree of replicability.