ERIC Number: EJ1227210
Record Type: Journal
Publication Date: 2019-Nov
Pages: 22
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0013-1245
EISSN: N/A
Understanding Achilles' Heel: Information Dissemination, Readability, and Marketing in Urban School Choice
Delale-O'Connor, Lori
Education and Urban Society, v51 n8 p1007-1028 Nov 2019
Scholars have long acknowledged that the information parents have about schools is the "Achilles' heel" of school choice. Although much has been written about school choice, far less is known about the information disseminated to help families make choices. I construct a case study of the dissemination and accessibility of choice information in the Chicago Public Schools. I find that both the readability and content of the information disseminated limit its usefulness. In addition, a lack of centralized resources leads to both limited and disparate access. I conclude with modifications for improving information dissemination and accessibility.
Descriptors: Information Dissemination, Readability, Marketing, Urban Schools, School Choice, Information Sources, High Schools, Publications, Directories, Web Sites, Content Analysis
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://bibliotheek.ehb.be:2814
Publication Type: Journal Articles; Reports - Research
Education Level: High Schools; Secondary Education
Audience: N/A
Language: English
Sponsor: National Science Foundation (NSF); Institute of Education Sciences (ED)
Authoring Institution: N/A
Identifiers - Location: Illinois (Chicago)
IES Funded: Yes
Grant or Contract Numbers: 0826512; R305B080027