The article makes a number of critical remarks concerning Linda Zagzebski's exemplarism. On the positive side, I argue that one of its strengths is the focus on motivation as an important factor in moral education whilst, on the negative, I draw attention to two issues. The first is that Zagzebski's notion of moral exemplars is insufficient since it is too narrow, merely focusing as it does on high standard moral heroes while neglecting more usual moral agents who at least in some respects may also play the role of exemplars. Secondly, I find Zagzebski's view of admiration (as a fundamental notion in building a moral theory) to be somewhat circular.