ERIC Number: EJ1221496
Record Type: Journal
Publication Date: 2019-Aug
Pages: 18
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0273-4753
EISSN: N/A
Slack It to Me: Complementing LMS with Student-Centric Communications for the Millennial/Post-Millennial Student
Journal of Marketing Education, v41 n2 p91-108 Aug 2019
Past research has found that students and instructors may be disaffected with many of the most widely used learning management systems (LMS). Other research has found that Millennials and post-Millennials have come to expect open and frequent communication and technologies that facilitate greater teamwork in their business careers. The purpose of this article is to first assess the general attitudes and perceptions of widely used LMS platforms in creating an engaging student learning experience and then present and assess Slack, a business communications tool, as an LMS complement. The author finds that many of the LMS platforms present challenges for students and instructors with respect to course communications, and group communications in particular. The author also finds that Slack positively enhances students' perceptions of the marketing class as a real-world experience, as well as enhances perceived learning outcomes from groupwork.
Descriptors: Marketing, Management Systems, Learner Engagement, Learning Experience, Outcomes of Education, Teamwork, Business Communication, Student Attitudes, Computer Software, Computer Mediated Communication, Teacher Student Relationship, Asynchronous Communication, Comparative Analysis, Telecommunications, Handheld Devices, Video Technology, Cooperative Learning, Scheduling, Attendance, Social Media, College Students, College Faculty, Teacher Attitudes, Electronic Mail
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A