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ERIC Number: EJ1217347
Record Type: Journal
Publication Date: 2019-Jun
Pages: 28
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0735-6331
EISSN: N/A
PACARD: A New Interface to Increase Mobile Learning App Engagement, Distributed through App Stores
Pham, Xuan Lam; Chen, Gwo Dong
Journal of Educational Computing Research, v57 n3 p618-645 Jun 2019
This study proposed to enhance mobile learning engagement with PACARD (Personalized Adaptive CARD-based interface) that combines several technologies including card-based interface, personalized adaptation, push notifications, and badges. To evaluate our proposal, we distributed a mobile learning application (app) called "English Practice" on the Google Play store, and 63,824 online users were recruited to join the experiment. Six metrics of app engagement (app retention, session length, session count, total time consumption, average duration per day, and uninstall rate) were logged and analyzed. Results are presented in three parts. First, PACARD increased the number of user sessions, duration of use, and retention of app. Second, investigating PACARD also provided detailed reports about users, including their habits and behaviors, thus providing greater understanding of PACARD use. Third, PACARD improved learning achievement. Because of the large number of participants, this study's findings are reliable and widely applicable. PACARD is easy to implement and tailor to most mobile devices and mobile learning apps on the market. Indeed, it benefits educators and mobile app developers as well as learners themselves.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://bibliotheek.ehb.be:2814
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A