Researchers have long aimed to quantify environmental attitudes, subsequently incorporating them into more comprehensive models of values, attitudes, and behaviors. However, many metrics, notably the New Environmental Paradigm scale, conflate a situated, incomplete set of environmental attitudes with pro-environmental worldviews generally. Further, the measurement of environmental worldviews is often used instrumentally to engender pro-environmental behaviors, proving problematic both theoretically and pragmatically. Three dimensions are suggested to better explain the diversity of contemporary environmentalism--view of technology, view of societal response, and view of nature. This article argues that any multi-item scale will be limited in its ability to capture a dynamic concept like environmentalism, but when used appropriately quantitative scales can engender individual and community empowerment; therefore, reassessment rather than rejection is the appropriate way forward.