Peer reviewed
Direct linkERIC Number: EJ1214970
Record Type: Journal
Publication Date: 2019-Apr
Pages: 26
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1540-4595
EISSN: N/A
Developing a Work-Ready Social Media Marketing Analytics Course: A Model to Cultivate Data-Driven and Multiperspective Strategy Development Skills
Decision Sciences Journal of Innovative Education, v17 n2 p163-188 Apr 2019
This article reports on an innovative Social Media Marketing Analytics course that was developed to respond to current industry needs for marketing analysts with data-driven and multiperspective marketing strategy development skills. Teaching approaches, resources, and insights are shared to encourage future development of similar courses.
Descriptors: Social Media, Marketing, Data Analysis, Data Use, Educational Innovation, Business Administration Education, Courses, Job Skills, Teaching Methods, Educational Resources
Wiley-Blackwell. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://bibliotheek.ehb.be:2429/WileyCDA
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
