ERIC Number: EJ1213798
Record Type: Journal
Publication Date: 2019
Pages: 7
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: N/A
Research Note: The Role of Smart versus Traditional Classrooms on Students' Engagement
Mendini, Monica; Peter, Paula C.
Marketing Education Review, v29 n1 p17-23 2019
This research note examines whether a smart classroom (technology-enhanced learning space) has a positive or negative impact on students' engagement in the learning process; that is, whether it generates positive engagement toward the course and group work. It presents results from a preliminary study comparing two marketing courses taught by the same instructor in a traditional (low-tech) versus a smart (high-tech) classroom space. Interestingly, the findings suggest that traditional classrooms might be more conducive toward students' engagement and group work than smart classrooms; also, engagement toward instructors appears to be higher in traditional classrooms. Possible reasons and implications are discussed in light of the demand for universities to engage students through smart classrooms.
Descriptors: Learner Engagement, Educational Technology, Technology Uses in Education, Marketing, Conventional Instruction, Group Activities, Teacher Student Relationship, College Students, Student Participation
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A