Peer reviewed
Direct linkERIC Number: EJ1212783
Record Type: Journal
Publication Date: 2019-May
Pages: 7
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1098-0482
EISSN: N/A
Advertising in Communications: Home Is Where the Scholars Live
Jack Rotfeld, Herbert
Journal of Advertising Education, v23 n1 p53-59 May 2019
The question asked: "Where should advertising be taught? In colleges of communications or colleges of business?" The answer becomes obvious when you realize the question is greater than the teaching of a course. To be on a college campus requires that it be assessed by more than the schedules for a course with the advertising title.
Descriptors: Advertising, Business Administration Education, Business Schools, Departments, Scholarship, Curriculum
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
