In this qualitative case study, the researcher draws on interviews with 13 faculty in an online doctoral program to find out how professional development offerings strengthened distance instructors' technical, pedagogical and content knowledge. Findings suggest that guided practice sessions in the virtual classroom strengthened newer faculty members' technical knowledge. Biweekly meetings turned into a community of practice where newer and more experienced faculty could build content knowledge. Faculty in the distance program desired more professional development in the area of online pedagogy.