In this study, the relevance of general education among undergraduate business students is assessed. Zaichkowsky's (1985) personal involvement inventory (PII) is used to assess perceived relevance. Data are collected via a survey administered to undergraduate business students at a Midwest, regional state university. The cognitive dimension of the involvement construct was evaluated with 7-point semantic differential-type scales measuring five items: important, relevant, means a lot to me, valuable, and needed. The affective dimension of the involvement construct was evaluated with exciting, appealing, and fascinating items also measured on a 7-point semantic differential-type scale. The results suggest strong support for the reduced set of eight-items from Zaichkowsky's (1994) scale modification. The proposed scale reduction appears to capture both affective and cognitive dimensions within the context of higher education.