Authentic learning normally focuses on a "real-world" or complex problem and solution activities that emphasize the cultivating of 'transferable skills' entry-level practitioners in any discipline require or have difficulty acquiring on their own. The learning environments created are often multidisciplinary and allow for intellectual accomplishments that are viewed by students as being worthwhile, significant, and meaningful for preparing to enter the future work force; but that also forces students to exercise higher levels of thinking (using Bloom's taxonomy) as they learn. Authentic learning instructional practices can utilize a variety of pedagogical strategies, assuming those tasks that help students integrate needed knowledge, skills (simple and complex), and attitudes transfer their learning to the entry-level work settings and life. The purpose of the column is to discuss the concept of authentic learning and examine how student choice improves learning and motivation through personal experience. One appendix is included.