There exists an abundance of literature on the use of wordless picturebooks in literacy development, yet very little research exists on their use in the South African context. South Africa is facing what researchers have referred to as a 'national crisis of reading'. Only 5 per cent of parents read with their children, as a result, many children are not exposed to books or book-sharing activities prior to entering formal school. Despite the acknowledgement and acceptance of the importance of mother tongue education, especially in Foundation Phase, there still exists a lack of indigenous language picturebooks for young readers. The article reports on the findings of an exploratory study in which wordless picturebooks were used in parent-child joint reading. By moving the reading environment from a community centre or daycare to participant homes, the main aim was to determine the perceptions of the parents or primary caregivers and children that participated in the programme regarding the value of utilising wordless picturebooks in their homes. The research sought to gain an understanding of how wordless picturebooks could assist in ensuring that literacy-poor families are supported as a child's first educator. We argue that wordless picturebooks warrant further investigation in the South African context, as key findings indicated that they can be viewed as a valuable tool in fostering a culture of reading in the South African context.