The authors evaluated the effectiveness of using augmented reality (AR) with mobile technologies to help students understand the abstract concepts of academic integrity and ethics (AIE). Quantitative and qualitative data collected from student participants (N = 3613) indicate that they enjoyed the interactive AR learning activities in the Trails of Integrity and Ethics (TIEs), which were designed to help them make ethical decisions. The learning experience provided participants with motivating, stimulating, and engaging environments that are conducive to their conceptual learning of AIE by situating themselves in real-world settings.