The main objective of the research was to analyse the study attitudes and study behaviour of online students at DOBA Business School. Furthermore, the aim was to evaluate the interrelationship between study attitudes and study behaviour and to assess the predictive value of the two sets of variables for students' general satisfaction with the study programmes. A total of 331 students participated in the web survey. Participants expressed the most positive attitudes towards the use of technology and flexibility of online learning, while the absence of personal contacts was also perceived as highly favourable. Average scores for both deep and strategic approaches were quite high, while the surface approach was much less prominent. Participants were highly engaged with their teamwork assignments, whereas proactive communication was somewhat less developed. Study attitudes seem to be far more powerful predictors of general satisfaction than study behaviour, which is not surprising. Satisfaction is thought to be the result of the complex subjective evaluation of all relevant aspects of the study programme implementation, as they were measured by attitudinal subscales.