College counseling centers are experiencing a surging in demand for services that is unaccompanied by an equivalent growth in resources. A possible solution to this disparity is the adoption of a service paradigm founded on ultra-brief therapies, episodic treatments, and the walk-in model of mental health delivery. These models fit both the developmental needs of college students and the existing infrastructures of counseling centers. Moreover, the use of these models is already prevalent in most counseling centers, albeit in unrecognized forms.