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ERIC Number: EJ1188134
Record Type: Journal
Publication Date: 2018
Pages: 21
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1554-480X
EISSN: N/A
Exploring the Multimodal Argument: The Interplay of Multimodality and Attention Economy
Pereira, Andrew
Pedagogies: An International Journal, v13 n3 p201-221 2018
This paper explores how a multimodal argument might take shape. Looking specifically at how students might conceive of a multimodal argument through their own digital literacy practices in design, I combine the theories of Richard Lanham's rules of attention economy with Kress and van Leeuwen'svisual grammar to investigate the rhetorical possibilities of persuasive multimodal composition. Using a case study of a multimodal argument in the form of a video featuring images accompanied by rapped lyrics, the findings suggest possibilities for orchestrating semiotic resources to infuse the argumentative with aesthetics.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Singapore
Grant or Contract Numbers: N/A