Instructors are faced with the challenge of teaching a significant amount of material covering a wide variety of topics in a Principles of Marketing course. In order to present the critical consumer decision-making process concept in a meaningful way while remaining mindful of time constraints, we propose a semi-structured classroom activity that facilitates experiential learning. We provide detailed instructions on how to implement a unique role-play activity that demonstrates the various factors that impact the consumer decision-making process along with empirical evidence suggesting that students perceive this activity to be both engaging and effective at enhancing learning.