The Power of Produce (PoP) Club is a farmers' market incentive program for children aged 5-12. The purpose of the summative evaluation described in this article was to determine the impact of the PoP Club on improving family and child behavior at a Minnesota farmers' market as well as child fruit and vegetable (F&V) consumption. Results from a self-reported retrospective survey completed by parents suggest that the PoP Club is a valuable program, with participating parents reporting increased family attendance and child engagement at the farmers' market and increased F&V consumption by children at home.