Advanced Competition Simulations (ACS), a massive multiplayer online (MMO) strategy gaming company, has petabytes of customer data at their data center in Brentwood, Tennessee that could assist executives with decision making, but they currently do not have business intelligence software or a business intelligence and analytics (BIA) team. As is the case with most companies that want a new capability, they must decide if they want to hire a team internally or outsource this to a vendor. This decision was not taken lightly by ACS, but ultimately the business intelligence and analytics team was formed. Once the team was formed, the project to bring BIA to ACS gets off to a rough start when the team does not agree with the project manager choice. There are further setbacks when the data needs to be cleaned and the vendor refuses to help. Finally, the CEO of ACS questions his decision to rush the project when their data center has power failures during the data migration phase and he is reminded that the BIA project was moved ahead of the disaster recovery project. Bringing business intelligence and analytics to ACS proves to be much more difficult than they anticipated.