According to our experience, facilitating online reflective writing via Facebook motivates students to improve their writing skills and reflective thinking. Six students and a teacher from an urban school in the northern region of Malaysia were involved in this study. The qualitative data in the form of online archives were categorized as "reflection-in-action" (feedback and self-correction) based on Garrison et al.'s (2000) cognitive presence. Additionally, "reflection-on-action" which comprised the students' reflective journal demonstrated their thoughts and feelings while engaged in the Facebook environment. Data suggested that feedback only related to grammar and sentence structures (micro aspects). There was no feedback relating to organization and content (macro aspects). The reflective journal revealed that Facebook can be considered as a successful platform to enhance students' narrative writing. The findings of this study have implications for teaching and learning activities in web-based environments.