The purpose of this article is to provide examples of business concepts appearing in science fiction, offering accounting and business educators a means to engage students and allow students to make connections with business concepts outside of the strict business realm, resulting in increased long-term learning. To accomplish this, the "Star Trek" series "Deep Space Nine" (Berman, et al., 1993-1999) was examined, and instances of business concepts located in the series were documented and presented in table format. This paper adds value by providing educators with a database of examples to help students learn business concepts. This article identifies specific accounting, business, and economic concepts illustrated by the Ferengi Traders in "Star Trek: Deep Space Nine," as well as explores the educational theory behind why students are more likely to engage in learning by relating the new to the familiar.