The purpose of the study was to: (1) uncover the decision making factors which potential adult learners consider in their determination to enroll in a graduate program; (2) explore their unique program experiences; and (3) identify anticipated outcomes. The following themes were uncovered: Reasons for Enrollment, Nature of Program Experiences; Transformations, Outcomes; and Broader Outlook on Program Impact. Findings demonstrated the impact masters' programs could have on students in terms of intellectual, employability, and marketability capacities. It also suggests students' decision making in terms of pursuing a master's degree might not be as well thought out and calculated as the literature suggests.