Background: College students have been a difficult population to reach in extant health promotion initiatives that strive to prevent the development of lifelong disordered eating patterns. Incorporating electronic and mobile health (eHealth, mHealth) technologies within these efforts may be an effective means of reaching students. Purpose: This commentary discusses how dietary self-monitoring by means of eHealth/mHealth applications that incorporate nutritional food labeling features can be used to target this population. Discussion: Considerations for use of these technologies in college health promotion efforts relative to the global, physical and mental, health of students are discussed. The role of professionals working in college health is examined.